Last Updated: 01/11/24

Our Privacy Practices

Welcome to Choice Health Options (CHO) / ABMS INC. Choice Health Options (CHO), operated by ABMS INC., is committed to safeguarding the privacy and personal information of our clients and website visitors. This Privacy Policy outlines our practices regarding the collection, use, and protection of personal data.

Personal Information Collection:


We collect information essential to providing insurance and other services. This includes:- Personal identification details (e.g., name, address, email, phone number)- Financial and health information pertinent to insurance quotes and policies- Records of transactions and interactions with our services

Use of Personal Information:

We use the personal information collected for the following purposes:- Administering and managing insurance policies- Processing claims and transactions- Enhancing customer service and support- Complying with legal and regulatory obligations, marketing, and other relatable activities.

Sharing Personal Information:


We may share information with:- Insurance carriers and underwriters for policy processing- Authorized third-party service providers for operational tasks- Legal authorities when required by law- In case of business transfers, to the relevant parties- Marketing partners.

Rights of California Residents:

The California Consumer Privacy Act (CCPA) provides California residents with specific rights regarding their personal information. This page describes your CCPA rights and explains how to exercise those rights:- Access to Specific Information and Data Portability Rights- Deletion Request Rights- Non-Discrimination for Exercising CCPA Rights.

Data Security Measures:

We employ stringent security measures, including encryption and secure servers, to protect your information from unauthorized access and data breaches.

User Rights:


You have the right to:- Access your personal data held by us- Request correction or deletion of your information- Opt-out of certain uses of your data, such as marketing communications.

HIPAA Compliance:

CHO complies with the Health Insurance Portability and Accountability Act (HIPAA) and ensures the protection and confidentiality of individuals' protected health information (PHI) in accordance with HIPAA regulations.

Cookies and Tracking Technologies:


Our website may use cookies and similar technologies to improve user experience and gather analytical data.

Changes to Our Privacy Policy:

We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices, service offerings, or legal requirements. We will notify our clients of any significant changes by posting the updated policy on our website and/or through direct communication. The date of the latest revision will be indicated at the top of the policy. We encourage clients to periodically review this page for the latest information on our privacy practices.

Legal Compliance:


We adhere to applicable privacy laws including HIPAA, GLBA, CCPA, and state-specific regulations.

Contact Us:

If you have any questions or comments about this statement, our Privacy Policy, the ways in which we collect and use your information, your choices and rights regarding such use, please do not hesitate to contact us here.